Gapture® Malaysia's Founder, Stanley Chee was invited to talk about transparency and integrity in the world of digital marketing. The interview, entitled "No More Digital Agency Ripoffs", was aired on Monday, 19th December 2016 at 1:30pm on Marketing Mojo, Enterprise.
Listen to the podcast here.
Gapture®'s Founder Stanley Chee was interviewed by BFM's Angeline Teh.
Did you hear about the scandal by one of the largest advertising agencies in Japan? Hundreds of clients were overcharged with millions of dollars over the span of 5 years. You must be wondering, how did they manage to pull this off?
Gapture® Malaysia's Founder, Stanley Chee, talks about 5 ways advertisers can avoid getting into sticky situations like this.
Read the related articles here:
If you have had similar experiences with your agency and are looking for other options, do drop us a line for a free consultation.
In the morning of October 13, 2016, our Founder Stanley Chee conducted a 2.5-hour long Digital Marketing workshop for Vistage in Puchong.
Founded in 1957, Vistage is a gathering of chief executives in peer advisory groups to share their experiences and help each other improve performance for their businesses. With more than 21,000 members to-date, they meet in small groups to help each other gain new perspectives and achieve desired results.
Gapture® Founder, Stanley Chee, speaking for a workshop held at Aglotel Wireless Solutions' office in Bandar Bukit Puchong.
Stanley began the session by talking about the digital marketing funnel along with the key measurable results such as reach, engagement, unique visitors, unique conversions, etc.. He also highlighted the general rule of thumb on performance media and how the quality score of campaigns matters a lot in digital marketing.
Most people did not know that targeting is the single most important thing in digital marketing. More so than the content of the ads themselves. It is the reason why Facebook is worth what it does.
Stanley talking about the guarantees given by most digital marketing agencies.
After the explanation on the different ad channels and what they know about you, Stanley went on to elaborate on The Five Things a Digital Agency Will Never Tell You. Here they are in a nutshell:
Ad accounts ownership
Guarantees
Actual agency fees
Report reliability
Quality of deliverables
How do you know if the reports generated by your digital marketing agency are reliable?
Right after that was a presentation of Gapture® case studies created with actual data from real campaigns. These data are often results of the research done for Gapture's client according to their industrial needs. This also showcased the advantages and benefits of digital marketing campaigns for various industries.
Following the slideshow presentation, Stanley enlightened the workshop attendees with all the devices and technologies that is shaping the future of digital marketing. Along with that he also talked about some technologies that will be available in the near future.
Finally, Stanley signed off with great insights on ways to enhance the attendees' current websites. This included tips on how to make them more functional and user friendly.
“Let us hear that gong again! Louder! LOUDER!” if you were there, these are probably few of the most memorable words at the Google Ignite Career Fair 2016.
The Gapture gong ready for some serious striking
Google Ignite is a training-to-internship program piloted by Google Malaysia in July 2015. This free program gives students a chance to be Google AdWords Certified and land an internship with the country’s best companies and online marketing agencies.
In this program, students register and learn about online marketing essentials, then take the Google Advertising Fundamentals, Advanced Search and Advanced Display exams. Once they’ve passed the Advertising Fundamentals Exam and one of the two Advanced Exams, they are invited to the Google Ignite Career Fair.
This year, the training program involved HELP University, INTI International Universities and Colleges, Limkokwing University, UCSI University, MMU, Monash University, Sunway College, Nottingham University, Taylor’s University and UTAR.
The Gapturions: Jackie, Erra, Huilee, Sook Yee and Amirul
At 9am on the lovely Saturday morning of August 27th, the Gapturions arrived at booth No. 14 in the Grand Ballroom to set up for the event, which was strategically located next to the buffet line to our delight. The event started at 10am as students flowed in hopefully to secure an internship for themselves.
The food ran out within minutes of being served
Although some booths offered chocolates, biscuits, cotton candy and free goodie bags amongst other freebies to attract visitors, Gapture Malaysia had something that caught the attention of a lot of students - the gong.
The emcee of the event, Ben Ibrahim has developed a fascination for the gong since the last year. We struck the gong every time the name “Gapture” was mentioned or when the emcee demanded it. We were not surprised to find that students and occupants from other booths came to check us out because of that. They too, just like Ben, were rather fascinated by it.
Emcee Ben Ibrahim posing with Gapture's gong
Apart from the gong, we also gave out a special Gapture Malaysia lanyard and tag holder for students who passed our simple Digital Marketing test. Not only did they receive a free gift, it was also a way to apply for our internship program as well as a chance to strike the gong.
Gapturion intern Sook Yee checking the answers for the simple Digital Marketing test
Gapturion Lee Yee speaking to interested students about Gapture Malaysia
Career related talks were given by speakers from Jobstreet.com, Maybank, AirAsia and Waze. There were also School Awards presented to university partners that have successfully completed the Google Ignite Malaysia Program in 2016.
Gapturion Amirul and Gapture Malaysia Founder Stanley Chee sharing jokes with an internship candidate
The 2016 Google Ignite Career Fair ended at 5pm and has successfully attracted 404 attendees, 901 applications online and over 1,500 applications during the Career Fair.
You will receive one hour consultation with our Head of Performance Team, Amirul Faisyal, who has managed more than RM7 million worth of performance ads.
Please take a screenshot of the payment confirmation page after making payment using the "Pay Now" button and send it to hello@gapture.com to schedule your kickstart meeting. All credit card transactions will be securely processed by PayPal.
Terms and Conditions:
- Only single language ads supported.
- Video production is not included.
- All meetings will be carried out in Gapture office at Menara PJX (next to Amcorp Mall, Petaling Jaya).
- Allow 4 weeks for setup and handover of campaign after first meeting.
- Purchased package must be used within 90 days from date of purchase.
- Google Malaysia RM150 voucher only applicable to new AdWords account with spend of RM50.
- This service does not include any ad spend. Client will need to provide credit card information to be attached to the account. We will advise client on optimal daily budget, but it is totally flexible and up to client to decide on the ad budget.
This morning, Gapture received a policy update notice from Google. The highlight of the policy update includes:
Management fees Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee beyond the cost of AdWords or AdWords Express, let...
