What is YouTube Advertising and 5 Ways YouTube Ads Can Help Your Business

What is YouTube Advertising and 5 Ways YouTube Ads Can Help Your Business

If you have invested in digital marketing strategy, you might already know about search engine optimization (SEO) or pay-per-click advertising (PPC), but how about YouTube advertising?

Many businesses have tapped into the power of YouTube advertising and used this platform to reach their target audiences.  

This blog post will help you to learn more about what is YouTube advertising and how it can help your business grow. Let’s jump right in.

What is YouTube Advertising

YouTube advertising means paying to advertise your business on YouTube through the Google Ads platform. The ads will appear before or throughout a user viewing another’s videos and show up in YouTube search results, homepage, and home feed.

According to YouTube,

  • Viewers said they’re 2 times likely to buy something they saw on YouTube

  • Viewers are 4 times likely to use YouTube instead of other platforms to find information about a brand, product or services

  • Over 70% of viewers said that YouTube makes them more aware of new brands

There are different types of YouTube Ads format for you to choose from, and companies can utilize and use them in part with other display campaigns. The types of YouTube Ads include:

Skippable in-stream

Plays before, during, or after other videos. After five seconds, the viewer has an option to skip the ads.

Non-skippable in-stream ads

15 seconds or less non-skippable ads that play before, during or after the main video.

Bumper ads

6 seconds non-skippable ads that appear before, during or after the main video to deliver reach and brand impact.

TrueView Discovery ads

Runs as a promoted video on the YouTube home feed, watch feed, and search results.

Masthead ads

Runs on the YouTube homepage and home feed.

5 Ways YouTube Ads Can Help Your Business 

YouTube Ads have incredible reach to help you connect with your audience

YouTube is the most visited website after Google, with 2 billion users on the platform. According to DataReportal, YouTube is the most-used social media platform among Malaysians, and the potential YouTube ads audience reach is 23.4 million in Malaysia. This has opened up a new opportunity for businesses to reach a wider range of audiences than ever before.

YouTube Ads can drive engagement and covert attention

YouTube Ads communicate more than words or images alone. Video content with attractive audio and visual elements allows you to tell stories and make viewers feel emotion more effectively than standard image ads. It can convey more information creatively, and viewers can easily absorb the core message of the ads. This can get the attention of the viewers to be attracted more to the ad's message and remember it better overall.

YouTube Ads precision targeting help you to reach the potential audience

YouTube provides you with a wide range of targeting options that allow you to reach the ultra-specific or general group of audiences based on their demographics, their interest, and the content they have viewed. The targeting options include:

  • Detail demographics: Allow you to reach audiences based on characteristics such as parenting stages, parental status, household income, homeownership status, marital status, education, and employment

  • Affinity audiences: Reaches people based on their lifestyle, interests, and consumption habits

  • In-market audiences: Connect with people who are actively researching or intending to buy a product or service

  • Life Events: Engage with people in the middle of important life events who are likely to make major purchases decisions

  • Remarketing: Reinforce message with people who’ve visited your website or interacted with your YouTube video or channel

  • Customer Match and Similar Audiences: Re-engage existing customers, find new users or develop similar audiences from the high-quality audience such as remarketing audience

By using YouTube ads, you will be able to target niche or specific audiences depending on your objectives and what products you’re selling. The targeting options can help your ads get in front of the right target audiences at the right timing and increase the chance that the audience finds your ads to be relevant.

Additionally, Google has introduced Advanced Audiences last year, which can now pull signals from Google Search, Maps search, and Apps downloads to predict who’s likely to engage with your brand and deliver results.

YouTube Ads give you proven results and the flexibility to measure what matters

YouTube Analytics, Google Ads, and Google Analytics provide detailed measurements on every aspect of your ad campaign. The metrics provided are simple to evaluate the cost, views, effectiveness of your ad, and what improvements should be made to get the most of your budget. In addition, you can receive reports that provide in-depth information, such as the viewers that interacted with your ad and the content viewers enjoy before they take action to buy your product.

YouTube Ads provide affordable advertising costs for you

You might think that video ads will cost you a lot, but you will be amazed at how cheap it is to get started. There is no minimum spend for a YouTube ad, so you can spend as low as you want. Besides that, YouTube will also help you reach the perfect audience that resonates the best with your budget.

Furthermore, you can choose a more affordable ad format, the in-stream ad that runs on a cost-per-thousand-impression (CPM) or cost-per-view (CPV) basis. You only need to pay when someone views your ad for at least 30 seconds or clicks the call-to-action button, which means that you don’t need to pay each time your video shows up.

You’ve already known how YouTube advertising can help your business. If you are interested in advertising your business using YouTube Ads and want an agency to help you do so, we have good news for you!

Gapture is the MDEC Technology Service Provider (TSP), and the SME Business Digitalisation Grant offered by MDEC allows us to help you claim up to 50% or a maximum of RM5,000 of your advertising fee. This means that you can get up to a RM5,000 discount from your total invoice amount!

If you are a registered SME in Malaysia, you are eligible to claim this grant. Limited to the first 100,000 SMEs in Malaysia only, sign up now! Take this chance to upgrade your digital marketing strategy using YouTube Ads. Visit here for more information about the grant and our affordable digital marketing packages. Also, feel free to contact us for more information.