FACEBOOK SHOP
Facebook Shop can be easily activated from the “shop” tab on the Facebook Business Page. Then, Facebook will direct you to the Commerce Manager for store setup and product listing.
Don’t have the “shop” tab? You can activate it in page settings under “templates and tab”. Alternatively, go to Commerce Manager to get started right away.
Facebook Shop works just like any e-commerce platform where we can add product variants, shipping info, brand, condition etc. However, it does not require subscriptions. A business that already owns an e-commerce store can integrate it with Facebook Shop and sync products across two platforms. Check out Facebook Shop partner platforms here.
There are three ways customers can place their order on your Facebook Shop:
Checkout on another website: Customers will browse products on Facebook Shop and they will be directed to your website for checkout and payment.
Checkout with Facebook or Instagram: Customers make payments directly from Facebook or Instagram. This option is currently available only in the US.
Checkout with messaging: Customers will be directed to Messenger or Whatsapp during checkout. This method allows businesses to set up their own method to process payments and fulfil orders. (Note: Whatsapp Business Account is required to fulfil orders on Whatsapp)
Convenience always plays a critical role for both shoppers and sellers; Facebook Shop provides great convenience where product media and information are unified across your Facebook and Instagram accounts. Businesses can tag products on the image and video posted on both platforms, so customers can click and redirect to the product page instantly. Unlike the old method - commenting or messaging to check on the product which is time-consuming.
The latest update also enables businesses that sell on livestream to feature their product directly from Facebook Shop during the livestream. With this, customers can make purchases via Facebook Shop instead of having to order manually through comments or messages.
Last but not least, it is recommended to use the “collection” feature to highlight certain products in your shop or organise them by category, which makes browsing easier for customers. Collections created can also be advertised on Facebook ads. This is useful to promote seasonal, theme-based and limited-time offer products.
Has your business utilised these two features and is ready to kickstart advertising on Facebook or Google to generate more revenue than before? You may be eligible to get partially sponsored for it!
Receive a 50% matching grant or a maximum of RM 5,000 from the government under SME Business Digitalisation Grant upon signing up for Gapture Malaysia’s digital marketing package. Limited to the first 100,000 participants only. Hurry up, sign up now!
To enquire about the affordable digital marketing packages of Gapture Malaysia, feel free to contact us. See full list of our services here.