BFM Interviews Gapture® Malaysia's Founder, Stanley Chee

Gapture® Malaysia's Founder, Stanley Chee was invited to talk about transparency and integrity in the world of digital marketing. The interview, entitled "No More Digital Agency Ripoffs", was aired on Monday, 19th December 2016 at 1:30pm on Marketing Mojo, Enterprise.

Listen to the podcast here.

Gapture®'s Founder Stanley Chee was interviewed by BFM's Angeline Teh.

Google Partners Co-Pitching Event with Gapture® Malaysia

As a certified Google Partner agency, Gapture® Malaysia had the opportunity to co-host an event with Google Malaysia in its office at Menara 1 Sentrum, Brickfields.

At 9:30am of November 22, 21 guests arrived at the event with full enthusiasm. They were treated with scrumptious sandwiches, pastries and beverages while networking in the welcoming ambience of Google’s office.

Apart from the Founder of Gapture® Malaysia, Stanley Chee, Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event. She kicked off the presentations with a simple question for the attendees: “On average, how many times do people check their mobile phones daily?” - the answer is 150 times! Norra then went on to sharing some amazing statistics on how Malaysians are embracing the Digital Revolution.

Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event.

Norra highlighted the importance of Google Search and its evolving role in consumers’ decision-making journey. Today’s search is powerful, more human and it has the ability to deliver human experiences. It is disrupting the decision-making process and the way we reach our consumers every day. This topic then moved on to some great insights into the property development industry in Malaysia and followed by the advantages of working with Google Partner agencies like Gapture® Malaysia.

Google Regional Trainer, Stanley Chee

Next, it was Stanley’s turn to talk more in-depth about all the types of Google ads and their placements. He explained these with actual ad visuals run by real Gapture® clients. Examples of ads that were delivering good vs bad results were also shown to explain how important it is to follow certain guidelines when creating artwork for Google ads. Apart from good ads, a good landing page is just as important in delivering optimum results for an ad campaign. Landing pages with dull hero images and enquiry forms that can’t be found don’t deliver as well as those with great images and enquiry forms above the fold.

Before ending the presentation, Stanley shared a few tips with the attendees on things to watch out for in an agency. This is especially important for advertisers with little knowledge on how to manage an ad campaign on their own - to protect their investment and make the best out of their campaigns.

The day’s event ended with a Q & A session where Stanley and Norra answered some technical questions from the attendees.

Gapture® Digital Marketing Workshop for Vistage Malaysia

In the morning of October 13, 2016, our Founder Stanley Chee conducted a 2.5-hour long Digital Marketing workshop for Vistage in Puchong.

Founded in 1957, Vistage is a gathering of chief executives in peer advisory groups to share their experiences and help each other improve performance for their businesses. With more than 21,000 members to-date, they meet in small groups to help each other gain new perspectives and achieve desired results.

Gapture® Founder, Stanley Chee, speaking for a workshop held at Aglotel Wireless Solutions' office in Bandar Bukit Puchong.

Stanley began the session by talking about the digital marketing funnel along with the key measurable results such as reach, engagement, unique visitors, unique conversions, etc.. He also highlighted the general rule of thumb on performance media and how the quality score of campaigns matters a lot in digital marketing.

Most people did not know that targeting is the single most important thing in digital marketing. More so than the content of the ads themselves. It is the reason why Facebook is worth what it does.

Stanley talking about the guarantees given by most digital marketing agencies.

After the explanation on the different ad channels and what they know about you, Stanley went on to elaborate on The Five Things a Digital Agency Will Never Tell You. Here they are in a nutshell: 

• Ad accounts ownership

• Guarantees

• Actual agency fees

• Report reliability

• Quality of deliverables

How do you know if the reports generated by your digital marketing agency are reliable?

Right after that was a presentation of Gapture® case studies created with actual data from real campaigns. These data are often results of the research done for Gapture's client according to their industrial needs. This also showcased the advantages and benefits of digital marketing campaigns for various industries.

Following the slideshow presentation, Stanley enlightened the workshop attendees with all the devices and technologies that is shaping the future of digital marketing. Along with that he also talked about some technologies that will be available in the near future.

Finally, Stanley signed off with great insights on ways to enhance the attendees' current websites. This included tips on how to make them more functional and user friendly. 

Gapture Conducted Google AdWords Workshop for 11street Academy

Our Founder, Stanley Chee, was invited by Google Malaysia to conduct a workshop on Google AdWords for 11street Academy.  In the morning of June 29, Gapturions in matching company t-shirts, marched into 11street office in KL Sentral to get ready for the workshop.  More than fifty 11street sellers showed up to learn about Google AdWords.

Gapturions: (From left to right) Stanley Chee, Amirul Faisyal, Jilian Liew, Erra Fazira, Nadine Ong (intern) and Loh Sook Yee (intern).

Also present was Denise Gamo, Google Malaysia's Head of SMB Marketing, who kicked off the workshop with some incredible insights into Malaysia's current digital landscape.  Attendees were treated to some valuable statistics about Malaysian consumers and how they behave online.

Did you know that 80% of Malaysian customers do online research before making a purchase, or that 92% of Malaysians search on Google?  Significant figures like these are hard to ignore, and Denise shared them with the workshop to highlight how important it is for businesses today to be found, be useful, be on mobile and how to measure everything.  Denise then introduced Google My Business, a Google product designed for businesses looking to capture the attention of Malaysians on Google Search, Google Map and Google+.

Stanley Chee and Denise Gamo (Google Malaysia's Head of SMB Marketing)

Following Denise's presentation on the importance of digital marketing, Stanley began his session with an introduction to Google AdWords and how businesses can utilize the platform to grow their businesses online.  Stanley, a certified Google Regional Trainer, then delivered a concise yet informative session on Google AdWords.

An ad bidding auction takes place every time a search is performed on Google.

For those with little or no experience in AdWords, the concept of Ad Ranks, Quality Scores and Ad Extensions can be a little daunting.  Using real examples and visuals, Stanley guided the workshop attendees through these important areas of AdWords, teaching them how to improve their Quality Scores and Ad Ranks, and introducing Ad Extensions that could change their ad reachability online.  Stanley made the workshop interactive by engaging the attendees with mini quizzes on Google's Search Ad policies and guidelines.  The audience were incredibly enthusiastic and engaging, especially when we started to hand out Google tumblers and sticky notes as prizes! 

Stanley Chee explaining how Quality Scores affect Ad Rank on Google Search Ads

At the end of the workshop, Stanley introduced Gapture's special 11street Academy Promotion for the first time.  Created for SMEs, the aim of the special promotion was to make Gapture's services more accessible for smaller businesses looking to jump start their digital marketing journey. 

After the workshop, Gapture team held one-on-one consultation sessions for attendees who signed up to meet with a Gapture Performance Specialist or Digital Consultant.  Our Performance Specialists and Digital Consultants connected with many attendees that day.  It was also a great learning opportunity for Gapture's interns as well, who got to enhance their knowledge of AdWords by seeing Gapturions in action.

Amirul Faisyal (Head of Performance Team) with an 11street Academy seller