Policy

Google Enforces Transparency in AdWords Management Fees Charged by Agencies

Google Enforces Transparency in AdWords Management Fees Charged by Agencies

This morning, Gapture received a policy update notice from Google. The highlight of the policy update includes:

Management fees Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee beyond the cost of AdWords or AdWords Express, let...