Social Media Specialist Job Description

Gapture® Malaysia is a certified Google Partner founded by a certified Google Regional Trainer. We generate leads, enquiries and online sales for our clients by running measurable digital marketing campaigns. We excel in managing and optimizing Google AdWords, YouTube Ads, Facebook Ads, LinkedIn Ads and ads on other performance media. We strongly believe that no other agency in Malaysia is as hardcore in delivering conversions and measuring success as us. 

Working Permit

This position is only open to Malaysian citizens and non-citizens who currently possess work permit in Malaysia. We do not apply for working permit for this position.


Report to Head of Performance / CEO

Key Accountabilities

  • Content strategies, creation and audience research KPIs

  • Gapture's Brand Identity

Key Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

  • Moderate all user-generated content in line with the moderation policy for each community

  • Create editorial calendars and syndication schedules

  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information


  • Proven working experience in social media marketing or as a digital media specialist

  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

  • Demonstrable social networking experience and social analytics tools knowledge

  • Adequate knowledge of UX design, CRO and SEO

  • Knowledge of online marketing and good understanding of major marketing channels

  • Positive attitude, detail and customer oriented  with good multitasking and organisational ability

  • Highly creative and detailed oriented with the ability to turn around on the same day

  • Written and copywriting proficiency in Malay, English and/or Mandarin is an added advantage

Software Skills

  • Proficient in Office suites (Microsoft and Google)

  • Basic knowledge in Google Analytics

  • Very familiar with all social media platform and it’s analytics functions

  • Familiar with automation tools like Hootsuite, Buffer and others


  • Post engagement rate, click-through-rate on contents produced

Why Join Us?

  • Work With Champions - Gapture® is one of the top performance media agencies in Malaysia.  Certified Google Partner since 2012 and our Founder is a Google Regional Trainer.  More than 75% Gapturions are Google certified.

  • Deliver Results - Sick of executing campaigns for your clients that you know will not generate results.  At Gapture®, we agreed with clients upfront on the campaign KPIs and we deliver them!

  • Work From Home - All confirmed Gapturions are allowed to work one day from home per week, saving two hours per week on traffic jam.  That adds up to extra 100 hours per year for you to spend on whatever you like.  This is not applicable to interns and Office Administrators.

  • Prompt Payroll - We have never been late for payroll, since the first payroll.

  • You Know What Is Expected of You - Clear Job Description, KPI and quarterly KPI review.

  • You Can Be Yourself - We don't care about your race, religion, political view or sexual orientation in Gapture®.  We only care about your performance.

  • Skip the Traffic - Some Gapturions choose to skip the traffic and take public transport to work.  The nearest KTM train station is Mid Valley Megamall which stops you right outside our doors! There’s also a FREE shuttle bus that connects us through Bangsar LRT station.