As a certified Google Partner agency, Gapture® Malaysia had the opportunity to co-host an event with Google Malaysia in its office at Menara 1 Sentrum, Brickfields.
At 9:30am of November 22, 21 guests arrived at the event with full enthusiasm. They were treated with scrumptious sandwiches, pastries and beverages while networking in the welcoming ambience of Google’s office.
Apart from the CEO of Gapture® Malaysia, Stanley Chee, Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event. She kicked off the presentations with a simple question for the attendees: “On average, how many times do people check their mobile phones daily?” - the answer is 150 times! Norra then went on to sharing some amazing statistics on how Malaysians are embracing the Digital Revolution.
Norra highlighted the importance of Google Search and its evolving role in consumers’ decision-making journey. Today’s search is powerful, more human and it has the ability to deliver human experiences. It is disrupting the decision-making process and the way we reach our consumers every day. This topic then moved on to some great insights into the property development industry in Malaysia and followed by the advantages of working with Google Partner agencies like Gapture® Malaysia.
Next, it was Stanley’s turn to talk more in-depth about all the types of Google ads and their placements. He explained these with actual ad visuals run by real Gapture® clients. Examples of ads that were delivering good vs bad results were also shown to explain how important it is to follow certain guidelines when creating artwork for Google ads. Apart from good ads, a good landing page is just as important in delivering optimum results for an ad campaign. Landing pages with dull hero images and enquiry forms that can’t be found don’t deliver as well as those with great images and enquiry forms above the fold.
Before ending the presentation, Stanley shared a few tips with the attendees on things to watch out for in an agency. This is especially important for advertisers with little knowledge on how to manage an ad campaign on their own - to protect their investment and make the best out of their campaigns.
The day’s event ended with a Q & A session where Stanley and Norra answered some technical questions from the attendees.