“Let us hear that gong again! Louder! LOUDER!” if you were there, these are probably few of the most memorable words at the Google Ignite Career Fair 2016.
Google Ignite is a training-to-internship program piloted by Google Malaysia in July 2015. This free program gives students a chance to be Google AdWords Certified and land an internship with the country’s best companies and online marketing agencies.
In this program, students register and learn about online marketing essentials, then take the Google Advertising Fundamentals, Advanced Search and Advanced Display exams. Once they’ve passed the Advertising Fundamentals Exam and one of the two Advanced Exams, they are invited to the Google Ignite Career Fair.
This year, the training program involved HELP University, INTI International Universities and Colleges, Limkokwing University, UCSI University, MMU, Monash University, Sunway College, Nottingham University, Taylor’s University and UTAR.
At 9am on the lovely Saturday morning of August 27th, the Gapturions arrived at booth No. 14 in the Grand Ballroom to set up for the event, which was strategically located next to the buffet line to our delight. The event started at 10am as students flowed in hopefully to secure an internship for themselves.
Although some booths offered chocolates, biscuits, cotton candy and free goodie bags amongst other freebies to attract visitors, Gapture Malaysia had something that caught the attention of a lot of students - the gong.
The emcee of the event, Ben Ibrahim has developed a fascination for the gong since the last year. We struck the gong every time the name “Gapture” was mentioned or when the emcee demanded it. We were not surprised to find that students and occupants from other booths came to check us out because of that. They too, just like Ben, were rather fascinated by it.
Apart from the gong, we also gave out a special Gapture Malaysia lanyard and tag holder for students who passed our simple Digital Marketing test. Not only did they receive a free gift, it was also a way to apply for our internship program as well as a chance to strike the gong.
Career related talks were given by speakers from Jobstreet.com, Maybank, AirAsia and Waze. There were also School Awards presented to university partners that have successfully completed the Google Ignite Malaysia Program in 2016.
The 2016 Google Ignite Career Fair ended at 5pm and has successfully attracted 404 attendees, 901 applications online and over 1,500 applications during the Career Fair.