BFM Interviews Gapture® Malaysia's CEO, Stanley Chee

Gapture® Malaysia's CEO, Stanley Chee was invited to talk about transparency and integrity in the world of digital marketing. The interview, entitled "No More Digital Agency Ripoffs", was aired on Monday, 19th December 2016 at 1:30pm on Marketing Mojo, Enterprise.

Listen to the podcast here.

Gapture®'s CEO Stanley Chee was interviewed by BFM's Angeline Teh.

Gapture®'s CEO Stanley Chee was interviewed by BFM's Angeline Teh.

Google Partners Co-Pitching Event with Gapture® Malaysia

As a certified Google Partner agency, Gapture® Malaysia had the opportunity to co-host an event with Google Malaysia in its office at Menara 1 Sentrum, Brickfields.

Google Partners Co-Pitching Event with Gapture® Malaysia Google Office 1 Sentrum.jpg

At 9:30am of November 22, 21 guests arrived at the event with full enthusiasm. They were treated with scrumptious sandwiches, pastries and beverages while networking in the welcoming ambience of Google’s office.

Google Partners Co-Pitching Event with Gapture® Malaysia refreshments cakes
Google Partners Co-Pitching Event with Gapture® Malaysia refreshments pastries
Google Partners Co-Pitching Event with Gapture® Malaysia Google Lounge.jpg
Google Partners Co-Pitching Event with Gapture® Malaysia Google Guest Lounge

Apart from the CEO of Gapture® Malaysia, Stanley Chee, Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event. She kicked off the presentations with a simple question for the attendees: “On average, how many times do people check their mobile phones daily?” - the answer is 150 times! Norra then went on to sharing some amazing statistics on how Malaysians are embracing the Digital Revolution.

Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event.

Google Malaysia’s Agency Account Strategist, Norra Shamsuddin was also present at the event.

Norra highlighted the importance of Google Search and its evolving role in consumers’ decision-making journey. Today’s search is powerful, more human and it has the ability to deliver human experiences. It is disrupting the decision-making process and the way we reach our consumers every day. This topic then moved on to some great insights into the property development industry in Malaysia and followed by the advantages of working with Google Partner agencies like Gapture® Malaysia.

Google Regional Trainer, Stanley Chee

Google Regional Trainer, Stanley Chee

Next, it was Stanley’s turn to talk more in-depth about all the types of Google ads and their placements. He explained these with actual ad visuals run by real Gapture® clients. Examples of ads that were delivering good vs bad results were also shown to explain how important it is to follow certain guidelines when creating artwork for Google ads. Apart from good ads, a good landing page is just as important in delivering optimum results for an ad campaign. Landing pages with dull hero images and enquiry forms that can’t be found don’t deliver as well as those with great images and enquiry forms above the fold.

Google Partners Co-Pitching Event with Gapture® Malaysia Stanley Chee

Before ending the presentation, Stanley shared a few tips with the attendees on things to watch out for in an agency. This is especially important for advertisers with little knowledge on how to manage an ad campaign on their own - to protect their investment and make the best out of their campaigns.

Google Partners Co-Pitching Event with Gapture® Malaysia Stanley Chee Google Regional Trainer Q and A

The day’s event ended with a Q & A session where Stanley and Norra answered some technical questions from the attendees.